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Women & Consumerism

February, 2024 seo 0 Comments

Since giving birth, I have noticed significant changes in my body, including gaining extra weight. As a result, I have found myself feeling more comfortable wearing my husband's clothes, even though he has a slim and fit physique.

When I ventured into the men's section to find clothes, I noticed that there is not much emphasis on showcasing the details of the male body. This lack of focus on body image in men's clothing makes me, as a woman, feel more at ease wearing my partner's or brother's sweaters, shirts, and so on. It seems that the fashion industry perpetuates the idea that women should constantly compete with their body image.

Loose-fitting clothes are often associated with masculinity, and the industry exploits this gender stereotype. It capitalizes on the concept of femininity, which is ultimately a socially constructed idea.

As we embrace motherhood, we are targeted by companies trying to sell us products, both beneficial and unnecessary, by exploiting our role as mothers, our income, and our desire to provide the best for our children's cognitive and emotional development. This is why women are sometimes labeled as shopaholics, but in reality, this behavior is not inherently associated with gender. It is a consequence of the powerful influence of advertising, which has made both women and men believe certain stereotypes about consumerism.

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